Fashion as Communication Essay

For this weeks task I had to read a instead difficult extract from modality as Communication by Malcolm Barnard more(prenominal) or less how dash is regarded in todays society, whether it is futile or non and highlighting how important it is in todays economy. The first nous exposed is that fashion is fit only for the intellectually disenfranchised, suggesting that everyone running(a) in the fashion manufacturing lacks intelligence. Having chosen to study Fashion trade I completely disagree with this statement, but I am amply awargon of the prejudices held against it. When I decided to pursue this course I recognize most people did non consider Fashion Marketing a serious career, but the truth is that it takes a lot of dedication and sturdy work to succeed in this industry and most people do not understand what it really entails. What struck me most was a repeat from a letter in The Guardians Womens scallywag arguing that fashion is irrelevant to serious minded someb odys.As Anna Wintour says in The September issue Just because you like to put on a beautiful Carolina Herrera dress or a pair of J mark off blue jeans instead of something basic from K-Mart it doesnt mean that youre a dumb person and even if you make a choice that you conceive completely leaves you out of the fashion industry, you are nevertheless engaging with it. Fashion is a way of expressing yourself people will judge you on what you are wearing so if you want to be seen as a serious-minded person you will have to look like one, thus making fashion relevant. Barnard then goes on to present a counter argument by saying that fashion seems to be inevitable, given the social and economic system of rules of most of the world, which is true, fashion is everywhere, everyone is influenced by it and it hugely contributes to the global economy.In addition to this fashion is a product of a society with more than one class in it where upward movement between classes is two possible and desirable, there is a market for every take of the social structure, from value to luxury, which have been developed because the elite cannot wear the said(prenominal) as everybody else. Fashion is thus a way of claiming social perspective and it creates a social mobility that could not otherwise be accessed.Fashion is an industry based on creating a need where there is none and nowadays, referable to the current recession, I can understand that fashion may not be peoples biggest concern. But we cannot qualify it as trivial since we are surrounded by it each new generation of customers is highly exposed to commercial influences. As I have seen through the text editionthis industry covers increasingly large parts of the world and its role on todays economic organization and modern culture is meet too important to qualify fashion as trivial. In my opinion people despise it or mock it because they dont understand it or feel excluded from this world.Barnard, M. (1996) Fashion as C ommunication inaugural ed. Routledge pp 17-18