Essay --

According to Kotler et al. (2010) believes the concept of positioning in merchandise is identify customer needs, establish surgical operationes, innovate and implement products. When a come with knows or determine their target market segments, they have to understand what ar their positions, where be they now? Where they want them to be in those segments. Also, the products position are very important to different competitive products beca mapping in the market thither are so many choices which consumers can key a purchase decision. However, once the product can occupies and leaves a good impression in the customers mind immediately they are going to choose those products by the side by side(p) time. Therefore, to create a unique value and position with customers are momentous especially in hotel brands management as well as other products brand, they must have a clear concept and purpose to use their employees reaching companys goal. For hotel Golden Arch to make itself no vel so they were act to make something unique and differentiate itself from other hotels because they count on it is going to carry well and can attract more guests come to the hotel, they were using a concept by replacing the traditional hotel industry applied melodic line specialization and hierarchy system Michel (2005, p.4). For examples, the guest can check-in and come out of the closet of the hotel at the airport, use the foldable-wall technology for meeting room, comfortable bed, especially make the shower projected into the bedroom and the McDonalds restaurant located exactly succeeding(a) to the hotel which means that customers have one more option for their meal nevertheless other competitors they do not.From McDonald and Dunbar (2004, p.34) suggest that market segmentation being the process of splitting custom... ...it seems like not so many people layover in the hotel, it was very quiet, unpleasant behaviour, no activity and they thought that the hotel would b e one to two angiotensin converting enzymes, they didnt expect it would be a cardinal mavin hotel. Due to these reasons the company didnt success because the Golden Arches is a four star hotel, they are depending on the luxury type like other four and five star hotel. Although they were using their products brand expand into hotel industry compensate for the design concept is like using everywhere with the existing logotype of McDonald for example, like in the picture shown that on the head of the bed was picture show with a shaped of yellow arches, from what they saw immediately they will think about McDonalds brand. Furthermore, because it is a four star hotel and next to the hotel is a fast food restaurant which cannot match with the concept of four star hotel.