Multiplex: Film and Service Profit Chain

executive summary 1. Introduction 2. Industry analysis 1. Indian entertainment assiduity 2. Indian film industry 3. Growth drivers 4. Key players 3. function selling concepts as applied in multiplex 1. 7 Ps of function marketing 2. Service profit chain 3. Service blueprinting 4. Managing demand and cut 5. Yield management 6. Managing waiting process 7. Complaint management and helping recovery 8. Customer feedback . Research report 5. Conclusion Abstract The wizard(prenominal) word in cinemas today is multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than near one film under a single roof. Multiplexes have suffer just a rage that most of the old cine complexes are converting to multiplexes. moving-picture show cannot be an independent identity. It stands with the food and entertainment counters.In the concept of multiplexes sufficient entertainment is the magnet that attracts people inside This paper examines various Services market ing concepts, such as 7 Ps of values marketing- overhaul Product, Price, Place, Promotion, People, Process, and Physical evidence service Blueprinting service Profit Chain Managing engage and Supply Yield Management Queue Management Customer Feedback and service Recovery. This paper also throws some light on Industry analysis. tectonic change in Indian recreation Industry and Indian picture palace Industry, and Growth drivers responsible for the expected increase in the number of multiplex cinemas such as Favorable demographic changes, An increase in disposable income in the hands of ever-expanding Indian middle class, Organized retail boom, Entertainment tax benefits for multiplex cinemas, India is one of the fastest growing economies in the world, in high spirits quality of creative and technical talent pool, Indian consumers willing to fagged more on Entertainment, and Increase in the number of high-grade Hindi films, etc are considered.The paper also lists key players i n the industry such as PVR Limited, INOX, FUN Cinemas, FAME Cinemas, and Cinemax. A descriptive research has been conducted, using questionnaire method, with a view to understand customer profile, customer expectation, customer satisfaction, customer loyalty, workout frequency, customer behavior, and to get other important insights with respect to a multiplex. A number of charts and tables are prepared to bring out the main characteristics of the roll up data.